Product Marketing Consultant

Built a Great Plugin? Let's Get People to Pay for It!

I've led marketing for WordPress plugins with 600K+ installs and 80K+ users. You don't need every marketing trick in the book, just the ones that work. Your plugin could be next!

30 minutes. Free. No hard sell. You'll leave with at least one thing to fix, even if we never work together!

Nazir Himel smiling at his desk with a laptop
  • 8+years in marketing
  • 80K+FluentCRM users
  • 40,000+leads generated

About

Hi, I'm Nazir Himel

I'm a seasoned product marketer with 8+ years in SEO, content marketing, and email automation, and since 2021 I've been the Product Marketing Lead at WPManageNinja, growing FluentCRM, FluentSMTP, and FluentBooking.

I've spent years inside a WordPress plugin company, so I speak your language: active installs, repo rankings, free-to-pro, and launch weeks.

But my real strength? Doing it lean! Most of that growth came from a small team on a small budget, and several of those plugins started from zero installs. When I'm not growing plugins, you'll find me talking football or gaming.

More About Me

Still Doing the Marketing Yourself?

You built a great product. People are signing up. But are they going pro? Probably not!

"We're unable to scale our product."

I hear this from founders all the time, and most of the time, the product isn't the problem.

Sound familiar?

  • People sign up, but hardly anyone goes pro
  • Your next launch is weeks away, and there's no real plan
  • You paid an agency, got posts and links, and saw no growth
  • Marketing gets whatever time is left after the product

What I Do

You Don't Have to Learn Marketing the Hard Way

Most marketers sell you one channel. I build the whole path, from the first search to the upgrade to the next big launch. Why? Because each part makes the others work harder, and that's how you get growth that lasts!

  • Get Found

    WordPress.org & Plugin SEO

    Can people find your plugin? I make sure they can, in the WordPress.org directory, in Google, and more and more in AI answers. That's how I helped grow several plugins from zero to 60,000+ active installs!

  • Convert

    Free-to-Paid Email Automation

    Free users are great. Paying customers are better! I build the onboarding, upgrade, and win-back emails that give free users a real reason to go pro. I've spent years marketing an email automation product, so I know these flows inside and out.

  • Launch

    Product Launch Strategy

    Got a new product, a major version, or Black Friday coming up? I plan and run launches that land, just like FluentBooking in 2023.

What you keep

A System You Keep. Not a List of Tasks.

Most agencies hand you tasks, and when the contract ends, nothing keeps working. With me, you keep everything we build, and you can keep running it without me! You get lead-level marketing help without a full-time salary, a long hiring process, or the risk of a bad hire.

  • A written growth playbook with your priorities, channels, and next steps

  • Live email flows for onboarding, upgrades, and win-backs, running in your own email tool

  • A trained founder or marketer who knows how to run it and make it better

  • An SEO plan with keyword and content priorities for WordPress.org, Google, and AI answers

  • A site structure showing how your pages connect, so visitors find what they need and go pro

  • Free templates ready to use, so your team can keep reusing them

  • A social growth playbook for growing your audience on the social channels that matter to you

  • A Reddit marketing plan for where and how to show up in the right communities

How It Works

It All Starts With a Free Call

  1. Book a free 30-minute intro call.

    Tell me about your product and where growth is stuck. I'll tell you honestly if I can help, and you'll leave with at least one thing to fix, even if we never work together.

  2. Get your Growth Audit.

    I review how your product gets found, how free users convert, and how you launch. Within 7 days, you get a written report with a clear, prioritized action plan.

  3. Pick your next move.

    Run the plan yourself, or bring me in for a Launch Sprint (one launch, planned and supported end to end) or as your Fractional Growth Lead (a few hours a week of ongoing strategy and oversight).

What's in the Growth Audit

Know Exactly What to Fix First, in 7 Days!

Book a Free Intro Call
  • A review of all three stages: getting found, converting free users, and launching
  • A written report on what's working, what's leaking, and why
  • A prioritized action plan you can follow with or without me
  • Delivered within 7 days, fixed scope, quoted after our intro call

Plugins and Brands I've Helped Grow

WordPress plugins

Other brands

Real Plugins. Real Growth.

80K+

users · 30K+ monthly visitors

What I did: content marketing, SEO, and email automation, with a marketing team I built and led

600K+

active installs · 15K+ monthly visitors

What I did: WordPress.org SEO, content, and email, mostly through organic channels

20,000+

active users · 10K+ monthly visitors

What I did: planned and ran the 2023 launch, then grew it through search

1,800%+

search traffic growth · now one of the biggest law firms in the USA

What I did: SEO audit, on-page fixes, and link building

  • Authlab Marketer of the Year 2022
  • Rising Marketer of the Year 2021

Testimonials

What People I've Worked With Say

  • He has contributed significantly to positive marketing efforts, showcasing outstanding products like FluentCRM, FluentSMTP, FluentBooking, and more.

    Kawsar ChowdhuryWeb Design Lead at WPManageNinja
  • There is no limit he won't go to if it can mean a better outcome for his product.

    Mahiyath K ChowdhuryProduct Manager at Produktsjef

I'm Not for Everyone!

Not a fit if you…

  • Want bulk backlinks or the cheapest blog posts
  • Need a full-time marketer in the office every day
  • Sell a plugin that competes with WPManageNinja's products. I lead product marketing there, so I can't help competitors.

A great fit if you…

  • Run a WordPress plugin, theme, or WordPress-focused SaaS, or a small B2B SaaS
  • Have free users who aren't going pro, a launch with no plan, or growth that's stalled
  • Want a senior marketer who builds a system you keep
Book a Free Intro Call

FAQ

Got Questions? I've Got Answers!

Is the intro call really free?

Yes. It's 30 minutes, it costs nothing, and you'll leave with at least one thing to fix, even if we never work together. If I don't think I can help, I'll tell you right there on the call.

You have a full-time job. Do you have time for my product?

I do, because I only take 2 clients at a time. Every project has a fixed scope, clear deliverables, and clear dates, so you always know what's happening and when.

Your results came with a big company behind you. Will that work for a small team?

It will. Most of that growth came from a small team on a lean budget, mostly through WordPress.org SEO, content, and email, not ad spend. Several plugins started from zero, so this playbook was built for exactly your stage.

How do I know this will work for my product?

That's what the Growth Audit is for. It's fixed in scope, you get a written action plan within 7 days, and you decide what to do next before committing to anything bigger.

Do I have to share my revenue and email data?

I sign an NDA before I see anything, and the audit works with whatever data you're comfortable sharing. Nothing is mandatory.

I've paid marketers before and nothing changed. Why is this different?

Because I don't sell tasks. I build one connected system, and when we're done, you keep the playbook, the live email flows, and a team that knows how to run them.

Ready to Turn Sign-Ups Into Customers?

Let's talk! Book a free 30-minute call and tell me where your installs, upgrades, or launches are stuck. I only take 2 clients at a time, so if a spot is open, grab it. Your plugin could be next!

Book a Free Intro Call

Pick a time that works for you. It takes less than a minute to book.